Always start with clearly identifying the customer problem. It frequently happens that applications are developed without first fully understanding what problem an application is supposed to solve. To avoid this pitfall, we always start with a Design Thinking-session to develop a “shared understanding” of the problem. This approach provides a structured way to deeply analyze what the core problem is, for whom it provides what value, and how best to build or improve applications.

At such a moment, dwell once again on what really is important to the end user. By once again asking what the end user actually wants when optimizing an outdated interface, the focus shifts to the user’s needs and expectations, which is essential to improving the end-user experience. In doing so, look not only at the renewal of visual elements, but also to the optimization of obsolete processes. It is the ideal opportunity to customize not only the form, but also the function of the application to build an optimized interface that perfectly suits the end user’s needs.

With customers wanting to experience the same convenience with business apps as with private apps, the first question is always what exactly customers mean by “convenience” and “usability. Because these are subjective concepts that are perceived differently by everyone, it is essential to first understand your customer’s specific needs and preferences as well as possible.


By carefully asking about customers’ personal experience of ease of use, we can best anticipate a customer’s expectations and requirements and ultimately build applications where customers experience similar convenience to private apps.

You can answer this question from different perspectives. If you look at cost and efficiency, you lower costs, improve the user experience for customers and staff, and lower your risks, especially in the area of security. You can also look at this question from the future perspective of your business. A legacy migration provides you with a digitally compliant company. When good ideas come out of the business, you can estimate what it’s going to cost, what it’s going to produce and how you can execute it. Ultimately, that is something every business should be able to do.

There are several business processes at almost every company that can be automated. The most common processes that can be automatedarethe invoicing process, inventory management and data entry. Software then for example for that invoices are automatically prepared and sent and payments are tracked. As a result, fewer errors are made and employees spend less time on administration.